CHATGPT
SPECIFICALLY
FOR REAL
ESTATE
This is the single biggest
technological shift for our
industry since the internet.
Learn & Adapt - Or - Die!
YOUR
COMPLETE
REAL ESTATE
CHATGPT
GUIDE
Developed By
Ken Hobson
AgentCentre.app
Rather than
replacing agents,
AI enhances
efficiency and
client service
No part of the
industry will
escape the impact
of AI driven
solutions.
AgentCentre.app
Table of
Contents
01
Introduction - Why AI is
Transforming Real Estate
07
Leveraging AI for
Email Marketing
02
What Is AI and
How Does It Work?
08
Marketing & Content
Creation with ChatGPT
03
Getting Started with
ChatGPT
09
How To Create Client
Personas In ChatGPT
04
Branding in the
Age of AI
10
Crafting Effective
ChatGPT Prompts
05
AI in Real Estate Lead
Nurturing & Prospecting
11
A Few Example
Prompts
06
Leveraging AI in Social
Media Marketing
12
Ethics, Best Practices,
and The Human Element
This guide is not a generic list of AI options.
It is a hands-on manual for mastering ChatGPT in real estate. Helping
agents save time, improve communication, and boost productivity using one
of the most versatile and accessible AI tools available today
Developed By
Ken Hobson
ken@agentslibrary.com
AgentCentre.app
While there are countless AI tools emerging in the market, providing so many
AI options, it’s easy to feel overwhelmed.
This guide zeroes in on ChatGPT because it’s user-friendly, incredibly versatile,
and proven to deliver real results for agents- whether you’re writing listings,
generating leads, or engaging clients online.
What you’ll learn in this free guide:
How to get started with ChatGPT - even if you’re not tech-savvy.
The secrets of prompt engineering to get the best results, every time.
Step-by-step strategies for automating listing descriptions, social media
posts, emails, and more.
Integrating ChatGPT into your daily workflow to save hours each week.
How to avoid common pitfalls and ensure your AI content is compliant,
accurate, and on-brand.
You will:
Save time on repetitive tasks so you can focus on closing deals.
Stand out with polished, professional marketing content.
Boost your lead generation and client engagement with AI-powered
communication.
Gain confidence using one of the world’s most powerful (and accessible)
AI tools - no technical background required.
This isn’t just another tech manual. It’s a practical, real-world resource
designed for busy agents who want to work smarter and grow their business
in today’s digital landscape.
If you're eager to leverage ChatGPT in your daily workflows, but you're not sure
how to start, you're in the right place. Here's everything you need to know
about how to use ChatGPT as a Real Estate Agent.
Let’s get started?
Ken Hobson
Welcome To A New World
KenH
Learn & Adapt - or - Die!
AgentCentre.app
An Entire AI
Content
Platform
Built for
Real Estate
SAVE HOURS EVERY DAY
AgentCentre.app
Create emails, posts, and updates instantly. Over
160+ task-specific specially trained AI agents
designed to save time, reduce daily effort,
communicate better, move faster, & stay
consistent. Choose a task, add your details, & get
professional content instantly. No complicated
prompting.- No writing stress.
No learning curve – Simply login & use.
Ready to
Supercharge
Your Business
With The
Power of AI?
Your secret
weapon to
out-market &
out-perform
your competition.
AgentCentre.app
AI can streamline workflows,
qualify prospects faster, and boost
lead conversion.
From predictive analytics to smart
CRMs and conversational bots, AI
empowers agents to work smarter, not
harder. With consumer expectations
changing rapidly, adopting AI isn't just a
competitive advantage - it's becoming
essential.
Prospecting has always been at the
heart of real estate success.
Traditionally, prospecting involved time-
intensive activities like cold calling, door
knocking, and flyer distribution. While
effective, these methods don’t scale
well in a digital-first world. AI introduces
efficiency by analysing large datasets to
surface high-value prospects with
minimal effort.
AI introduces a new layer of efficiency.
By automating repetitive tasks and
offering predictive insights, AI frees up
agents to focus on relationship-building
and negotiations. It helps identify who
is likely to list or buy next, so agents can
direct their energy more strategically.
AI fundamentally
transforms real estate
prospecting by automating
data analysis, outreach, and
personalisation - delivering
faster, smarter, and more
effective lead generation
than traditional methods.
Agents must adapt to
digital-first consumers.
Today’s buyers and sellers
are online, using mobile
devices and social media to
search for properties and
agents. AI enables real-time
responses, tailored content
delivery, and predictive
engagement that aligns
with how modern
consumers behave.
Agents Must Adapt To
Digital-First Consumers
AgentCentre.app
Artificial Intelligence is fundamentally reshaping Australia’s real estate
landscape, driving unprecedented efficiency, accuracy, and
personalisation across the industry.
AI’s ability to analyse vast amounts of property data -including historical sales,
market trends, and buyer behaviour - enables agents and agencies to forecast
property values and market movements with remarkable precision. This data-
driven insight gives professionals a competitive edge in a market known for its
complexity and rapid shifts.
AI-powered tools are revolutionising the way Australians buy and sell property.
Automated systems now deliver instant property valuations, streamline
property searches, and generate tailored recommendations for buyers based
on their preferences and past interactions.
For sellers, AI can identify when homeowners are likely to list, optimise
property listings with the most effective images and descriptions, and target
marketing campaigns for maximum impact.
Customer engagement is also being transformed. AI chatbots and virtual
assistants handle enquiries, schedule inspections, and provide property
information around the clock, improving service and freeing
agents to focus on high-value tasks. Predictive analytics
help agencies anticipate client needs and market trends,
while automated document drafting and compliance
tools reduce manual paperwork and errors.
Why AI is Transforming
Australia's Real Estate Market
AI is not just a technological
upgrade - it’s a strategic
necessity for agencies
aiming to deliver superior
client experiences and stay
ahead of the curve.
AgentCentre.app
AI
What exactly is
At its core, Artificial Intelligence
refers to software that can
“Learn” from data, reasoning,
problem-solving, understanding
language, recognizing patterns,
and making decisions - With
increasing speed and accuracy.
For real estate agents,
AI can now handle everything
from writing social posts,
designing graphics, and
generating property videos to
helping you identify prospects
and personalise communication.
AgentCentre.app
Artificial Intelligence (AI) can often feel
abstract or overly technical - but in real
estate, its value is entirely practical.
At its core, AI enables computers to perform
tasks that typically require human
intelligence, such as understanding
language, recognising images, making
predictions, and learning from data
patterns.
For Australian real estate professionals, AI
translates into faster decisions, smarter
marketing, and more time spent with
clients.
AI is an umbrella term covering a range of technologies that simulate
aspects of human thinking. In real estate, the most relevant AI subfields
include:
Machine Learning (ML): Algorithms learn from historical data to make
predictions or decisions. For example, predicting which clients are most
likely to list or buy in the next 90 days based on activity and engagement
history.
Natural Language Processing (NLP): Enables software to understand
and generate human language. NLP powers tools like ChatGPT that can
write listing descriptions, emails, and scripts based on prompts.
Computer Vision: Enables machines to “see” and analyse visual data. For
instance, AI tools can automatically assess property photos, detect key
features, and suggest improvements.
Predictive Analytics: Uses historical and real-time data to forecast future
trends—such as suburb growth potential or estimated time on market.
What Is AI and
How Does It Work?
AgentCentre.app
AI is often misunderstood as a threat to jobs, but in real estate, it’s
better viewed as an amplifier of human potential.
It frees agents from repetitive tasks - like sending email
follow-ups or researching market trends - Allowing them to
focus on higher-value work such as relationship-building,
negotiation, and local market expertise.
It also democratises capability. Solo agents or boutique agencies can now
access the kind of sophisticated analytics and marketing tools that were
once only available to large franchises.
Not Just Automation
- Amplification
Why Now?
The convergence of AI maturity, accessible cloud
platforms, and the explosion of property data makes
2025 the tipping point.
Generative AI tools like ChatGPT are already being used
by agents to write listing descriptions, prepare emails,
and even script video content. Meanwhile, companies
like Propic offer AI-powered concierge bots that operate
24/7 to respond to leads in real time—capturing
buyers before they move on to a competitor.
AI adoption in real estate
is no longer a “nice to have”
It is rapidly becoming a necessity for
those who want to stay competitive,
scalable, and responsive to changing
consumer behaviour.
AgentCentre.app
Getting
Started
With
ChatGPT
Used effectively, ChatGPT becomes
like having an “extra team member”
working behind the scenes on your
marketing, communications, and
prospecting.
Allowing you to focus more on client
relationships and selling property.
AgentCentre.app
This guide is not a generic
list of AI options.
It is a hands-on manual for
mastering ChatGPT in real
estate.
Helping agents save time,
improve communication,
and boost productivity
using one of the most
versatile and accessible AI
tools available today
AgentCentre.app
ChatGPT is an advanced AI language model developed by OpenAI that
can understand and generate human-like text. Think of it as a highly
versatile writing assistant that can help you create almost any type of
content, from property listings to emails and social media posts.
For real estate agents, ChatGPT can save significant time on repetitive
writing tasks, help generate fresh marketing ideas, and maintain a
consistent brand voice across platforms. It can assist with generating
blog content, market reports, video scripts, and follow-up emails.
ChatGPT can be trained to reflect your tone of voice and writing style, so
the output feels authentic to your brand. Used effectively, it becomes like
having an “extra team member” working behind the scenes on your
marketing, communications, and prospecting - allowing you to focus
more on client relationships and selling property.
The benefits of AI for agents are clear:
✅ Save hours on writing and repetitive tasks
✅ Generate better marketing content — faster
✅ Personalise client communications at scale
✅ Stay consistent across multiple platforms
✅ Get marketing done even when you’re busy
However, AI also has limitations:
❌ It doesn’t “know” your exact market unless you teach it
❌ You must fact-check - don’t rely on AI for data accuracy
❌ AI can sometimes sound generic if not prompted well
❌ Human touch is still essential for trust-based
businesses like real estate
What is ChatGPT?
What Can It Do For Agents?
AgentCentre.app
Creating Your OpenAI Account
To get started with ChatGPT, you first need to create an OpenAI
account (it's free). To do this, go to chat.com, and click Sign up.
You can use ChatGPT without signing up. But not to it’s full extent.
You can use an email address, or you can sign in with your Google or
Microsoft account. If you use an email address, you'll be required to
do a verification step to confirm that you're really a human.
How To Get Started
With ChatGPT
How to set up your AI workspace
The first step to successfully using ChatGPT is setting up your AI
workspace.
You can access ChatGPT via OpenAI’s website, or through integrated
platforms such as Microsoft Copilot or browser extensions. Choose
whichever interface feels most comfortable - but consistency is key:
using the same platform regularly helps you “train” the AI on your
tone and preferences.
Create a dedicated workspace or folder where you save useful
prompts, examples of good outputs, and your “AI briefing” (see next
section).
Treat ChatGPT like an assistant who improves over time - the more
context you provide, the better the results. Finally, consider
combining ChatGPT with complementary AI tools (eg, Canva Magic
Studio, Jasper, Notion AI) to build a streamlined content workflow
that saves you time every week.
AgentCentre.app
Teaching ChatGPT about YOU
(business bio priming prompt)
One of the most powerful ways to
make ChatGPT more useful is by
teaching it about your business.
You do this by entering a “priming”
prompt - think of it as a briefing for
your AI assistant.
You can build on this to include
more detail:
ideal clients,
typical price points,
key selling suburbs,
brand positioning, etc.
Save your priming prompt so you
can re-use it — this ensures that
ChatGPT generates responses that
sound like you. - A simple example:
Setting Up ChatGPT
To Understand Your Business
How to set up your AI
workspace
The first step to successfully using
ChatGPT is setting up your AI
workspace.
You can access ChatGPT via
OpenAI’s website, or through
integrated platforms such as
Microsoft Copilot or browser
extensions. Choose whichever
interface feels most comfortable -
but consistency is key: using the
same platform regularly helps you
“train” the AI on your tone and
preferences.
Create a dedicated workspace or
folder where you save useful
prompts, examples of good
outputs, and your “AI briefing”.
Treat ChatGPT like an assistant
who improves over time - the
more context you provide, the
better the results.
Consider combining ChatGPT with
complementary AI tools (eg, Canva
Magic Studio, Jasper, Notion AI) to
build a streamlined content
workflow that saves you time
every day.
We have a detailed
guide to training
ChatGPT to learn to
sound like you
further on in this
guide.
AgentCentre.app
The Key is to View
AI & ChatGPT as a
Support Tool,
Not a Replacement.
The agents who win
will be those who
blend AI efficiency
with their human
expertise and
relationships.
AgentCentre.app
The benefits of AI for
agents are clear:
✅ Save hours on writing and
repetitive tasks
✅ Generate better marketing
content — faster
✅ Personalise client
communications at scale
✅ Stay consistent across
multiple platforms
✅ Get marketing done even
when you’re busy
While ChatGPT is one of the best-
known AI tools for writing and
communication, it’s part of a
growing ecosystem of AI
solutions now used by modern
real estate agents.
Other categories include AI
image generators, AI video
generators, AI-powered SEO
tools, and AI-enhanced CRM
platforms.
Many real estate-specific
platforms are also integrating AI
features, such as predictive lead
scoring or market analysis tools.
Agents should think of ChatGPT
as their foundation - their flexible,
general-purpose AI - but there’s
great benefit in combining it
with specialised AI tools. For
example: using ChatGPT for
writing a listing description, an AI
image tool for enhancing photos,
and a video AI to produce a short-
form reel.
The key is to understand
where each tool fits in your
marketing workflow.
ChatGPT vs Other Tools
However, AI also
has limitations:
❌ It doesn’t “know” your exact
market unless you teach it
❌ You must fact-check - don’t
completely rely on AI for
market data accuracy
❌ AI can sometimes sound
generic if not prompted well
❌ Human touch is still essential
for trust-based businesses
like real estate
AgentCentre.app
OpenAI has released an official ChatGPT app,
which is by far the best way to access the
chatbot from your iPhone or Android.
Use the Speech-to-Text Feature
Typing can be tedious, especially if you want a full-
blown conversation with artificial intelligence. With
the voice messaging or speech-to-text feature, you
can converse with ChatGPT the whole day without
typing. Like other Ai models it wont always be
perfect at transcribing. But it’s very close.
Step 1: Head over to the App Store and search for ChatGPT — The official
app by OpenAI and select Get to download and install it on your Phone.
Step 2: Once installed, open the ChatGPT app. The first time you use the
app, you'll need to either sign into an existing account or create a new one.
Step 4: If you've never used ChatGPT before, select one of the sign-in
options to use your Apple ID, Google Play account, or sign up with an email
address. When signing up for the first time, you'll need to enter your details
and verify your account.
Step 5: Once you've confirmed your mobile number, you'll be taken back to
the main chat screen.
Step 6: Select the Message field at the bottom to bring up the keyboard
and begin typing a message to the chatbot as you would in most other
messaging apps. Select the up arrow button to send your message to
ChatGPT and wait for its response.
How to use
ChatGPT on your
mobile Phone
AgentCentre.app
Should You Pay For Chatgpt Plus?
ChatGPT Plus costs $20 per month. You're probably asking yourself:
Why pay when you can use it for free?
Whether you should pay for ChatGPT Plus depends on how frequently
and intensely you use ChatGPT. For casual users, the free version is
likely sufficient. However, if you rely on ChatGPT daily for work,
research, or creative projects, the paid subscription offers significant
advantages.
Reasons to consider ChatGPT Plus:
More consistent access, especially during peak times: ChatGPT
Plus users get priority access and faster response times, even
when the free version is experiencing high traffic.
Access to more advanced features: This includes features like
Deep Research, Advanced Voice Mode, and the ability to generate
images.
Early access to new features and updates.
Higher message limits: If you frequently exceed the free version's
usage limits, Plus provides more capacity.
Enhanced data analysis capabilities: Plus users have access to
more sophisticated data analysis tools.
Better performance with image generation and complex tasks
Custom GPTs and file uploads: Plus allows you to create custom
GPTs tailored to your specific needs and upload files for analysis.
My opinion: If you can save many hours a month for just $20usd -
It is a 100% YES.
AgentCentre.app