A GUIDE TO
SUCCESSFULLY
SELLING YOUR
HOME
A GUIDE TO
SUCCESSFULLY
SELLING YOUR
HOME
YOUR NAME
WWW.YOURWEBSITE.COM
P: 555 5555 5555
Selling your home
doesn't have to be
hard
Selling your home is not for the faint
hearted and can be full of challenges
and pitfalls.
So it is important to get everything right
use the best agent to help make sure
that the process is as smooth and as
short as possible.
A good agent is really worth their fee by
helping make sure that your sale is as
quick as possible, at the highest price,
with the least amount of stress
possible.
Some of the benefits I can help you
with:
Unmatched Expert Knowledge of
?????? & the Surrounding Areas
Help you the Best Price Possible in
the shortest timeframe
I have a Large Database of Potential
Buyers who may suit your property
You can take advantage of our team
of professional marketers that will
get the word out
I help you through all aspects of the
sale from start to end & everything
in-between.
The right agent is the best decision you
can make when selling your home.
Change to Your
Own Image
Meet Brian Langley
Your Number 1 Choice For
Clearwater Real Estate
Brian is a highly valued member of the team at eXp Realty
New Zealand. His integrity, communication skills, positive
and personable manner, combinded with his wealth of real
estate experience ensures a superior service experience
for all his clients.
Having been born, bred and educated in the region, Brian is
a true Cantabrian. As a genuine family man he feels
privileged to have all his family, including extended family
living in close proximity.
For more than 25 years, Brian was an owner/operator of a
local Mitre 10 store, and as such he is well known in the
area and has a vast amount of local knowledge and
contacts.
Brian has received the Christchurch City Council’s Honour
for Services to the Community. His voluntary services
include; Past President of the Papanui Rotary Club,
Foundation member of the Papanui Children's Trust,
Deputy District Governor of Rotary, Chairman of the Ron
Proctor Environment Trust, Member of the Nurse Maude
Hospice Support Force, raising $97,000 for palliative care
and Chairman of the Rotary Massed Children’s Choir.
Brian has also received awards from Rotary International
including a Paul Harris Award and medal and Nurse Maude
Hospice Support Award.
For the last 30 years, Brian has worked at the coal face of
some of the most beautiful homes within Christchurch City
and surrounds and offers extensive experience in the
industry. As an active member of the community, Brian’s
contacts and interpersonal skills are second to none.
Brian Langley
Realty
Brokered By eXp realty
027 2765 995
brian@langleyrealty.nz
langleyrealty.nz
Name here
JOB TITLE
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Name here
JOB TITLE
JOB TITLE
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Meet The Team
Position – Position - Position
There is probably nothing that influences a property’s price
more than it’s position. Including.
Suburb / Street / Position on Street / Views & Outlook
Amenities / Transport / Shops / Schools close by.
Comparable Sales
Known as Comp's. Properties in your neighbourhood that
are comparable to your property, & have recently sold. Your
agent may provide you with a C.M.A. This is a comparative
market analysis report to assist in valuing your home.
Compare with actual sold properties. Not list prices.
Properties are only worth what people will pay for them.
Comps must also be comparable to yours in position / age /
condition / size / land / number of rooms and the like.
Market Performance
Supply and demand of housing has a substantial influence
on prices. This can be quite geographical. Where homes in
one area have a different supply and demand scenario, than
in another area.If there’s an availability shortage home prices
will normally rise. If homes in a neighbourhood are in low
demand and properties are selling for less than the asking
price, expect values to drop.
Property Condition
Maintenance is a major factor that can affect a home’s
value. 2 properties with identical position, size, rooms, can
have vastly different values. Because of their differing
conditions.
Well maintained properties, of course, demand a higher
value. So it is important to keep your house well maintained
and in good condition.
Potential for Renovation.
This maybe minor or a complete renovation.
Often buyers will want to do some degree of
renovation. So the potential for the buyer to
improve and personalise the property can have
a bearing on the property price.
Interest Rates
Movements in interest rates can affect the
value of property. Interest rates can have a
huge impact on property affordability. Lower
interest rates equal better affordability, which
pushes up demand and in turn increases house
prices. And likewise higher interest rates can
have downward pressure on housing prices.
Infrastructure Projects
Infrastructure development in the area is
another major factor that influences property
prices. If there are major infrastructure
projects happening close by, you will generally
see a higher demand for property and in turn
an increase in property values.
There are many more in-depth factors that can
also affect the value of your property.
Please talk to us for a consultation.
Home prices can differ
substantially. Factors range
from economic and common
sense, through to intangible
factors.
Factors that can affect the
Value of Your Property
Pricing strategies are a major part of
selling your home.
Pricing Strategies That
Will Help You Sell Your
Home
To market your house competitively, you need to set a
price based on the facts using tangible factors.
Pricing is a balancing act
Your asking price is pivotal in determining how long your
home will be on the market. You obviously want to
achieve the best possible price.
Pricing your home too high may reduce the number of
interested buyers. This may cause your home to sit on
the market too long, which may in turn create the
perception that there’s something wrong with it.
Pricing your home too low definitely wont achieve a
great price and also may create some skepticism and
raise unwanted questions about what maybe wrong
with it.
Research the Comp’s
Comparable Sales known as Comps. Research Properties
in your neighbourhood that are comparable to your
property, & have recently sold. Your agent may provide
you with a C.M.A. This is a comparative market analysis
report to assist in valuing your home.
It is important to compare with actual sold properties.
Not with list prices. Properties are only worth what people
will pay for them. Comps must also be comparable to
yours in position / age / condition / size / land / rooms
etc.
Don’t ignore Supply and Demand
Research your local housing market and recent
fluctuations. Have prices been going up or down
recently? In a seller's market, properties will likely be
somewhat overpriced, and in a buyer's market, properties
are often underpriced.
Where is the market currently. Your realestate agent is the
best person to advise you on this. Even in a seller's
market, properties may not be overpriced if the market is
on the upswing and not near its peak.
This brings you to the next question if you should
sell now or wait. Both your personal circumstances
and where the housing market is within the cycle
will dictate this decision.
Seasonal housing market shifts
Different markets perform differently depending on
the season - Make sure you look at which months
are best for maximising the sale price for your
home.
Online Pricing Strategy
It is important to adjust your price to account for
online pricing benchmarks.
Once you have your home’s approximate value, you
can then make small price adjustments that may
boost a Portal listing’s visibility.
Why? People regularly set pricing filters when
searching on online property portals. So they only
get to view homes that fall into that specific range.
For example - You list your home as $652,000.
Buyers who set their maximum price at $650,000
will never see your listing in their filtered search
results.
It is important that you trust your real estate agent
to estimate the sweet spot listing price. Experience,
a proven track record and access to the right
information will give them the knowledge to set the
right price.
The basic steps to
selling your home
There are a number of legal
processes that need to take
place after you have accepted
an offer on your property.
A lot of this is taken care of by your agent in conjunction
with your conveyancer. This time is called the “settlement
period” and usually takes around 60-90 days.
Each state has its own set of regulations. You must get
professional legal advice to ensure you are within the
regulations.
Normally there will be 2 legal teams working on the final
settlement of the sale of your home. Your conveyancer and
the buyer's separate conveyancer. There are also other third
parties included such as inspectors, valuers, council, and
banks (yours and the buyers).
The basic steps to complete the transaction include:
1- Contract of Sale
This is the agreement/contract between yourself and the
buyer that states:
Sale price
Deposit required
Settlement date
Contingencies
What is included in the sale
There will be two duplicate copies, both signed by both
seller and buyer and then formally exchanged.
2 - Vendor Statement
The contract of sale is accompanied by a “Vendor
Statement. This is a statement you provide regarding any
issues the buyer needs to be aware of. For example:
Zoning,
Flood, easements,
outstanding mortgage.
Please see our seperate article on what you legally need to
disclose when selling a home.
3- The Deposit
When the contract of sale is exchanged the buyer must
pay the required deposit at the same time. This money
is normally held in a trust account by the buyers
conveyancer.
4- Pre-Settlement
The buyers’ conveyancer will manage most of the
paperwork.
The initial settlement statement
Title Search / Certificate of Title / Transfer of Land.
Identification of Encumbrances.
Stamp Duty Application / Electronic Advice of Sale
All conditions in contract of sale have been met.
Authority to Proceed to Settlement.
These vary from state to state.
Conveyancers will work together to take care of
various rates and taxes. Inc.
Ensuring there are no outstanding water or council
rates owing.
Check for outstanding special government levies.
Ensure there are no outstanding strata levies.
Your conveyancer will liaise with your bank to ensure
the correct money is paid to release the mortgage on
the property.
Final Settlement
This is when the funds are transacted and the property
keys are handed over. This completes the transaction.
You (or the buyer) do not need to be present for this,
as it is a legal formality.
You will then be advised by phone that the transaction
is complete and the funds (less expenses and
mortgage payout) have been deposited into your
nominated account.
How to get your
home ready for
sale
Remove the Clutter
We all have it. But prospective buyers don’t want to see it.
Rooms will look larger if there’s less stuff in them.
You might need to rent a storage unit to store all but the
most critical pieces of furniture and decor. Don’t go
overboard; it’s better to leave some furniture so potential
buyers can imagine where their furniture would go.
Repairing and Painting walls
This can immediately improve the look and feel of your
home. It is also a good idea to paint any feature walls a
more neutral colour. Ensure you have a Consistent colour
scheme throughout your home. Neutral colours are more
universally appealing to more buyers. Try to keep the
colour scheme flowing throughout your home from the
walls, through to your furniture. It makes it easier for
potential buyers to imagine themselves moving into your
property.
Give Your Home a Heavy Duty Clean
It can make a world of difference to the look and feel
when buyers come through.
Get in and clean everything.
Steam clean your carpets
Wipe over every surface to remove dust and grime.
Deep clean your kitchen and appliances.
Bathrooms can really benefit from a deep clean.
Use a high pressure water cleaner to clean the outside
Time to Style and Stage
Hiring professionals to do this will give you the best
results. Hiring professionals is not in everyone's budget.
If you are doing it yourself, you need to set the scene. This
will depend on your target market.
If you are selling a family home in the suburbs or a inner
city 2 bedroom unit, you need to style your property to suit.
Putting effort into your home before
placing on the market can give it a
winning edge, & ultimately push up the
price and buyer interest.
Don't Forget Outside
One of the most important factors in presenting
your house is its Street Appeal.
First impressions are vital. Even before a look
inside, they often drive past.
Make sure you declutter in the exterior of your
house, mow the lawn, clean up the gardens and
touch up any exterior paint.
There are lots of smaller tasks you can do to help
prepare your property to look its best before you
put it on the market.
The right styling can give your home a winning
edge, and ultimately push up the price and buyer
interest.
The better your property looks and
feels, the more money you are
likely to get and the faster
it will sell.
Is property styling a
good investment?
It has been proven that property
styling can increase your sale price
by as much as 10%
A good property stylist will highlight your home’s
best features and potential, while at the same time
draw attention away from any shortcomings. This
will make a massive difference to both the impact
of your photography and open house inspections.
Effective property styling is neutral. It is not about
your style & taste. It removes personal style that
may distract potential buyers.
Home styling helps your home appeal to the most
number pf potential buyers. It:
- Creates a perceived lifestyle
- Emphasises space
- Adds warmth and atmosphere to a home
- Freshen up & improve the all round aesthetics
- Sets the stage for photography
Potential buyers will be able to see themselves
using each space without being distracted by
current homeowner lifestyle preferences.
Styling your home can
mean the difference
between a quick sale or
a property that sits on
the market for too long
Styling is not the same
as interior design
Professional styling &
staging could
potentially make you
substantial money &
save you months of
stress & anxiety that
occurs when your home
stays on the market for
too long
De-clutter & remove any extra furniture & children’s toys
TOTALLY deep clean & dust everything / Hide any clutter & personal effects
Clear kitchen benchtops, fridge & window sills from all clutter
Straighten chairs / Fluff cushions / Remove personal photos
Make all beds immaculately and arrange pillows attractively
Ensure all light globes are working / Conceal all electrical cables
One of your most important assets will be good quality photos.
Professional photos are worth every penny and then some!
preparing for
Photography
Clean windows especially if you have nice views
Open all window coverings, blinds, curtains and awnings
Mow the lawns and trim edges & gardens / Remove dead plants or pot plants
Clear cars from driveway / Hide any garden tools / Remove mail from letterbox
Take the washing off the line / Rake leaves / Ensure outdoor lighting is working
Turn on all lights / Open all blinds, shades and curtains
LARGE EXISTING
DATABASE
SOCIAL MEDIA
CHANNELS
EMAIL & PRINT
MARKETING
LISTING ON
PORTALS
PROFESSIONAL
PHOTOGRAPHY
PROFESSIONAL
STAGING
MARKETED
OPEN HOUSE
VIDEO &
VIRTUAL TOURS
Don’t keep your house
sale a secret. We make
sure every potential
buyer knows it is for
sale!
You need to position your
home so that it stands out
from the crowd. We leave
no stone unturned in the
search for the right buyer
for your home.
We make sure every
possible buyer knows your
home is for sale.
A relatively small
investment in quality
marketing can add
5-10% to the sale price of
your property
Think - how much 5-10%
could be worth to you? It
could turn out to be one of
the best investments you
have ever made!
We develop & tailor a
professional marketing plan
for you specific to your
property.
Proven
Marketing
123 Smith St
Smithville
4 Bed | 5 Bath | 2 Car
House Size: ????
Land Size: ????
Features:
Pool
Large garden
Views
New Kitchen
Date Sold: Day/mth
34 Days on Market
$1,250,000
123 Smith St
Smithville
4 Bed | 5 Bath | 2 Car
House Size: ????
Land Size: ????
Features:
Pool
Large garden
Views
New Kitchen
Date Sold: Day/mth
34 Days on Market
$1,250,000
123 Smith St
Smithville
4 Bed | 5 Bath | 2 Car
House Size: ????
Land Size: ????
Features:
Pool
Large garden
Views
New Kitchen
Date Sold: Day/mth
34 Days on Market
$1,250,000
recent sales
in ?????????
market report
For ????????
HOUSE
MEDIAN PRICE
UNIT
MEDIAN PRICE
$960,000
$440,000
12MTH CHANGE
+14.3%
12MTH CHANGE
+8.4%
AVERAGE RENT
$650/WK
AVERAGE RENT
$350/WK
48
DAYS ON MARKET
63
DAYS ON MARKET
market report
For ????????
HOUSE
MEDIAN PRICE
UNIT
MEDIAN PRICE
$960,000
$440,000
12MTH CHANGE
+14.3%
12MTH CHANGE
+8.4%
AVERAGE RENT
$650/WK
AVERAGE RENT
$350/WK
48
DAYS ON MARKET
63
DAYS ON MARKET
CLIENT
NAME
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testimonials
CLIENT
NAME
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CLIENT
NAME
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CLIENT
NAME
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PHONE
555 555 555
name@website.com
Social Media
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??????????
Contact us
Website
Website.com
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Own Image
Disclaimer: Although all care is taken. We do not give any warranty whatsoever
to the accuracy of any content.This is not meant to be financial or professional
advice and is only of general nature. You must seek professional advice before
taking any actions. The above information comes with no warranties whatsoever.
We take no responsibility for any actions you may or may not take. All content is
of general nature only and is NOT to be taken as advice whatsoever